“Your brand is what people say about you when you are not in the room” Jeff Bezos
I co-facilitated a workshop last week inside one of our largest and most successful NZ companies. Part of the workshop addressed personal brands in the context of creating an image. “What is it you want to be known for?”
It is commonplace to struggle with this question. I see women struggle with it more than men, as women often aren’t so comfortable with pushing themselves forward and promoting themselves. Not saying that guys don’t ponder this one too.
One of the attendees at the workshop shared with the group that she found it difficult to think about this and take the lead in what her future looked like in regard to what she offered and what her brand is. This is a very common roadblock.
My co-facilitator then brought up a very powerful, succinct point, and here it is (paraphrased and with my own twist!). You do already have a brand, therefore is it better to have an intentional or an unintentional one?
Of course, the answer to that question is INTENTIONAL.
Is your personal brand intentional or unintentional?